Albras and Hydro reinforce commitment to sustainable development in Barcarena at the Pineapple Festival

Companies support one of the municipality’s largest cultural celebrations where they are present

Albras and Hydro reaffirm their commitment to Barcarena’s cultural and sustainable development by supporting the 43rd Pineapple Festival. With an interactive and technological booth, the companies offered the public an immersive experience in the aluminum journey, from bauxite extraction to the production of low-carbon primary aluminum, highlighting initiatives that promote a more sustainable future for the municipality.

Organized by the Municipality of Barcarena since 1979, the festival is one of the region’s most traditional events, bringing the city major musical performances, as well as a space for culture and entertainment for the population, attracting large audiences and boosting the local economy. The companies’ presence also marked the celebration of Albras’ 40th anniversary and Alunorte’s 30th anniversary, both taking place in 2025.

Institutional action

In the institutional space, Albras and Hydro carried out a series of interactive activities designed to introduce the companies to the public, including an immersive tunnel with high-definition images of operations, from mining in Paragominas to the Alunorte alumina refinery, and finally to the production of primary aluminum ingots at Albras, both in Barcarena.

In addition, samples of materials from the various stages of aluminum production were displayed, from bauxite to the final product found in people’s homes, including the primary aluminum ingots produced at Albras.

The booth’s construction featured flooring blocks and cobogós (perforated wall elements), both made from bauxite residue. This sustainable practice reduces environmental impacts while generating high-quality prefabricated pieces for the construction industry, combining functionality, design, and sustainability. The companies also distributed gifts to celebrate their anniversaries.

About Albras
Albras is the largest primary aluminum producer in Brazil and, since 1985, has been supplying both domestic and international markets. The company’s business strategy is guided by sustainable practices for low-carbon aluminum production, making it a reference in sustainability within the industry. Hydro is the company’s main shareholder, holding 51% of this joint venture. The other shareholder is NAAC, Nippon Amazon Aluminium Co., Ltd., a Japanese consortium formed by a Japanese government agency, trading companies, consumers, and aluminum product manufacturers.

About Hydro
Hydro is a leading aluminum and renewable energy company committed to a sustainable future. With the purpose of creating more viable societies, it develops industries that matter to people and society. Since 1905, Hydro has innovatively transformed natural resources into valuable solutions and businesses, creating a safe workplace for 33,000 employees in more than 140 sites and 40 countries. In Brazil, Hydro is present throughout the aluminum value chain, with nearly 7,000 employees. From bauxite mining, renewable energy generation, alumina refining, aluminum production, and extrusion, Hydro offers unique expertise and capabilities to industries such as construction, automotive, and packaging, among others.

Press information: hydro@ideal-axicom.com